notre histoire
« At valiant heart nothing impossible » wrote Corneille, and the story of Ôtentik is above all a story of the heart. It is initially a story of a wounded heart. Nadège A. Mehe, the founder, mother of 4 daughters, could no longer bear the painful hairdressing sessions with her children. A pain common to all Afro-descendants while their hair is among the strongest, most resistant and most malleable of the human race. Such pain that all people kinky, textured or curly hair, sometimes prefer to use tricks with serious consequences such as alopecia or baldness. Growing up with two grandmothers herbalists, she put her heart into the work to identify which natural ingredients and what routines could finally relieve her daughters and all black or mixed-race families.
After numerous researches in family collections, clinical tests, trips abroad to find new natural products, she was finally able to propose the Revival range and launch the company Ôtentik.
Beyond the product itself, which gives balm to the hearts of the entire team and even more to our field consultants who support clients, is to see all these women who today proudly display their natural hair. Moreover our signature “ The choice to be me » comes to us from one of our clients.
“We only see clearly with the heart, the rest is invisible to the eyes” said the Little Prince, yet we have managed to bring the two together. To see with our eyes the beneficial results of our hair treatments and with our heart the self-esteem found in our clients.
Ôtentik is a story of the heart and “with a brave heart, nothing is impossible”
Our values / our mission
Our values are deeply rooted in us and guide our actions and aspirations. We are driven by a passionate mission to redefine the hair identity of Black and brown women, empowering them to embrace their most authentic selves, without compromise, and simply giving them the choice to be who they truly are.
01 - Authenticity
To be authentic is to be honest and transparent in one's actions, in one's postures and positions, and to act in accordance with one's deep convictions. At Ôtentik, through authenticity, we resolutely affirm your desire to accept us as we are, but also to accept each person as they are in what is most Ôtentik.
02 - Audacity
Boldness fuels our creativity, governs our decision-making and enhances our ability to step out of our comfort zone. Boldness at Ôtentik is an important character trait that guides us towards achieving ambitious objectives and promotes innovation and progress in the different aspects of our initiatives.
03- Excellence
The value of excellence implies a commitment to quality, in terms of offering the best in the hair cosmetics market. Our commitment to excellence goes further: through our work processes, the quality of our products and the careful choice of our ingredients, the choice of our business partners, the support of our advisors and the follow-up with our customers, we reaffirm this strong value which is an integral part of our DNA.
04- Diversity and Inclusion
At Ôtentik, inclusion is a core value embedded in our initiatives and business model. We strongly believe in fostering collaborative efforts, involving all stakeholders, and promoting the inclusive participation and recognition of as many individuals as possible. These principles form the foundation of our beliefs at Ôtentik.
05- Integrity
At Ôtentik, integrity encompasses the adherence to ethical and moral principles by everyone involved. Above all, integrity represents the wholeness and steadfastness of our endeavors. We firmly believe that integrity serves as the catalyst for harnessing diverse strengths that converge towards a shared objective, ultimately serving as the ultimate assurance for success.
